Vol. 12 No. 4 (2024)

Published: 2025-09-15


Articles

The Integration Of Artificial Intelligence In Modern Advertising Campaigns

Artificial intelligence (AI), often described as the simulation of human intelligence by machines, has become a transformative force in modern advertising. This study examines the integration and effects of AI within advertising practices, focusing on its ability to automate data analysis,

Okafor Chinedu Michael

1-10

The Role Of Social Media Marketing In Enhancing Transparency And Nation Building In Nigeria

Social media marketing techniques have emerged as powerful tools for fostering communication, interaction, and collaboration among individuals, organizations, and governments. Beyond their commercial applications, these techniques play a vital role in promoting openness, participation, and

Eze Chukwuemeka Anthony

11-23