The Role Of Social Media Marketing In Enhancing Transparency And Nation Building In Nigeria
Eze Chukwuemeka Anthony
Department of Marketing, University of Port Harcourt, Nigeria
Abstract
Social media marketing techniques have emerged as powerful tools for fostering communication, interaction, and collaboration among individuals, organizations, and governments. Beyond their commercial applications, these techniques play a vital role in promoting openness, participation, and accountability in governance. This theoretical study examines the contribution of social media marketing techniques to transparency and nation-building in Nigeria. The findings reveal that social media platforms provide opportunities for governments to address challenges of transparency, enhance citizen engagement, and strengthen trust between the state and its people. By leveraging these tools, governments and institutions can operate more open systems, thereby advancing peace, security, and national development. The study concludes that social media marketing techniques are indispensable in enhancing transparency and supporting the broader goal of nation-building. It recommends the institutionalization of social media platforms across public offices and agencies to create stronger social bonds between citizens, government, and employees, ultimately reinforcing sustainable national development.