Vol. 1 No. 1 (2024): January

Published: 2024-01-17


Articles

Revitalizing Marketing And Service Discourse: A Fresh Examination Of Language Considerations

This paper delves into the intricate role of words within the realms of marketing and service, exploring their profound influence on both educators and practitioners. Despite not being a linguist, the author reflects on the significance of words in various contexts, particularly within marketing

Vanessa L. Thompson

1-16

Decoding Live Broadcasting Promotion: Exploring Mechanisms In Social Applications Through Brand Loyalty

The evolution of the social media industry, catalyzed by the advent of the Blog in 1993 (Cao, 2011), has propelled societies into the information era, ushering in a novel paradigm for careers and daily life. However, the emergence of the COVID-19 pandemic has profoundly disrupted lives and

Dr. Li Wei Zhang

17-31

Social Media Strategies In Banking: Examining The Largest Financial Institutions In The U.S. And Europe

In the contemporary digital landscape, social media stands as a pivotal tool for communication and customer relations, becoming one of the world's most widespread online activities. With a significant surge in global social media users, from 0.97 billion in 2010 to an estimated 3.09 billion in

Thais Helen Sena de Oliveira, Cristina Muylder Silva

32-46

Strategic Drivers In The Oil And Gas Industry: Unraveling Marketing Orientation, Capability, And Strategy

In the contemporary digital landscape, social media stands as a pivotal tool for communication and customer relations, becoming one of the world's most widespread online activities. With a significant surge in global social media users, from 0.97 billion in 2010 to an estimated 3.09 billion in

Esther N. Ochieng

47-63

From Darkness To Light: A Comprehensive Analysis Of Underage Prostitution Supply Chains In France

This paper delves into the intricate web of underage prostitution, a persisting societal dilemma, through a comprehensive analysis presented in a chapter authored by Lavaud-Legendre & Plessard (2021). Published in April 2021, this chapter emanates from the University of Bordeaux, authored by

Marie-Claire Dupont-Lefevre

64-80