Vol. 12 No. 2 (2024)

Published: 2024-10-14


Articles

Cxm Strategies For Driving Sme Performance In Derby, Uk

This report investigates the impact of Customer Experience Management (CXM) on the performance and sustainability of small and medium-sized enterprises (SMEs), particularly licensed restaurants in Derby. In an increasingly competitive business environment, where customer experience has become a

Emily R. Hughes

1-18

Food Price Volatility And Consumer Purchase Patterns Post-Fuel Subsidy Removal In Abia State

To evaluate and better understand the effect of fuel subsidy removal on food prices and consumer purchase behaviour in Abia State: A market dynamics perspective, the study focused on civil servants, lecturers, students, transporters, businesspeople, farmers, and self-employed people who live in

Chukwudi B. Nwosu

19-31