Adoption Of Electronic Banking In Pakistan: A User-Centric Perspective
Hina Naz Malik
Department of Business Administration, Faculty of Management Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan
Sana Ahmed Qureshi
Department of Business Administration, Faculty of Management Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan
Abstract
The performance and efficiency of a nation's banking system are fundamental indicators of its overall economic development. In today’s interconnected global economy, financial institutions act as the backbone of economic stability, facilitating capital flow, supporting entrepreneurship, and enabling financial inclusion. A robust banking sector not only reflects economic health but also drives sustainable growth by efficiently allocating resources and managing financial risks. This study underscores the integral role that banks play in shaping modern economic structures and examines how their performance influences broader economic outcomes. By evaluating key financial indicators and institutional effectiveness, the research highlights the interdependence between banking system efficiency and national economic progress