The Role Of Comfort, Fit, And Fabric In Shaping Panty Choices Of Ghanaian Young Women
Efua Adjoa Owusu
Department of Sociology and Anthropology, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana
Abstract
The purpose of this study was to identify the physical factors influencing young women choice of panties in Ghana. The study purposively selected 217 final year students in the University of Cape Coast for the study. The data was collected from the respondents using a Likert scale questionnaire, and it was descriptively analysed using mean, standard deviation, and percentages. The study's findings showed that young women primarily considered comfortability, fit, garment type, type of fabric, style, colour and body type as the most significant physical factor when selecting panties and patterns and design, finishing, brand and fashion were the least significant physical factors. It was also discovered that Ghanaian young women frequently worn comfort style of pantie. Also, in terms of comfortability and the level of pleasure, comfort, highwaist, boyshorts were preferred. In terms of fibre content, cotton, cotton/polyester and cotton/lycra were the most comfortable fabric type for panties. The study therefore recommended that lingerie industry should consider comfortability, cotton fabric type, comfort pantie style and outer garment type during production and most especially when the products are for the Ghanaian market.