Vol. 1 No. 1 (2024)

Published: 2024-02-21


Articles

Analyzing Tourist Reviews To Improve Cultural Heritage Destination Management: Case Study Of Alhambra And Generalife In Spain

This study aims to identify the strengths and weaknesses of a cultural heritage destination from the perspective of the visitors. The Alhambra and Generalife complex in Spain was used as a case study, and the opinions of tourists were collected from travel blogs and TripAdvisor. The methodology

María Belén Prados-Peña, María Paz Sáez-Pérez

1-18

The Significance Of Brand Recognition And Franchise Support In Food Cart Business

This study aims to investigate the importance of brand recognition and franchise support in the success of food cart businesses. In the context of the Philippines, where food cart businesses have become increasingly popular due to their low start-up costs and benefits from established franchise

Angelyn C. Dy Tioco

19-29

Ecotourism Dynamics: Mapping Potentials And Overcoming Challenges In Ethiopia

Tourism stands as a pivotal industry globally, recognized for its potential to drive long-term economic development and alleviate poverty. This paper examines the multifaceted impacts of tourism on economic growth, particularly focusing on its contribution to GDP, employment, and foreign

Solomon Tesfaye Bekele , Rahel Abera Dinku

30-47

Deciphering Urban Tourism: Insights From Commercial Sex Work In Uganda

The intersection between Commercial Sex Work (CSW) and urban tourism presents a complex and
intriguing dynamic in the contemporary era. This paper delves into the evolving landscape of urban tourism in
the 21st century, examining the potential role of CSW in shaping and influencing this

Emmanuel Odongo Ongom, Rebecca Auma Otim

48-62

Analyzing Consumer Trends: Determinants Of Restaurant Choice In Ghana

Understanding consumers' restaurant selection criteria is crucial for restaurateurs to thrive in a competitive market landscape. This paper delves into the diverse factors influencing consumers' choices when selecting restaurants, considering the varied cultural, ethnic, and economic backgrounds

Kwame Ansah Mensah , Abena Adu Boateng

63-75