Logistics Management Practice And Customers’ Satisfaction Of Pharmaceutical Products In Enugu State, Nigeria
Okafor Juliana Nkechi
Department of Business Administration, Enugu State University of Science and Technology
Prof. Chris C. Orga
Department of Business Administration, Enugu State University of Science and Technology
Okafor Ozoemena Christian (Ph.D.)
Department of Marketing, Enugu State University of Science and Technology (Esut)
Ojide Chukwuemeka Gabriel
Department of Business Administration, Enugu State University of Science and Technology
Abstract
In the study, we set out to measure the effect of logistics management practice on customers’ satisfaction of pharmaceutical products in Enugu State, Nigeria. The specific objectives were to; determine the effect of transportation on repeat purchase of pharmaceutical products in Enugu State, Nigeria and ascertain the effect of storage on referrals of pharmaceutical products in Enugu State, Nigeria. The study adopted a survey design. The population of the study was three thousand one hundred and eight three (3,183). The sample size of 349 was selected for the study using Freund and William's statistic formula to arrive at small unit of the population. The study used stratified sampling technique and structured questionnaire was set up for selecting respondents. The findings revealed that transportation had significant positive effect on repeat purchase in pharmaceutical products (t=87.695, p value 0.000<0.05) and storage had significant positive effect on referrals in pharmaceutical products (t=79.401, p value 0.000<0.05). Based on findings, the researcher concluded that logistics management practice; especially transportation and storage determined customers’ satisfaction in pharmaceutical products. It was therefore recommended that logistics managers in pharmaceutical products should ensure proper maintenance of vehicles in other to move drugs where the distributors need them