Vol. 10 No. 1 (2022)

Published: 2024-04-19


Articles

Social Media Impact: Fostering Sustainability Through Clicks And Shares

The dynamic landscape of economic growth, driven by technological advancements, has ushered in a paradigm shift in production and consumption patterns. This transformation has given rise to a ubiquitous internet presence, enabling consumers to transition from passive receivers to active

Rajesh Kumar Gupta , Sunita Devi Sharma

15-30

Service Quality In Focus: Exploring The Dimensional Dimensions Of Models

Quality management is a fundamental concept that plays a crucial role in various fields, including manufacturing, economics, marketing, and operations management. This paper explores the multifaceted nature of quality by examining different approaches to its definition. Quality, as described by

Ayşe Nur Yılmaz , Mehmet Ali Demir

1-14

Religiosity And Consumption: Understanding Responses To Controversial Products And Offensive Advertising Appeals

Religiosity plays a pivotal role in shaping individuals' values, beliefs, and practices, permeating into various aspects of daily life. In the realm of consumer behavior, religiosity serves as a fascinating construct that can significantly influence consumer choices and reactions. This paper

Nurul Azira Binti Mohd. Azmi , Muhammad Farhan Bin Abdul Razak

31-45