Trendsetting Technology: Analyzing Consumer Reactions To Ai-Created Bags In The Fashion Industry
Jing Liu
Department of Economics, University of Finance and Economics International Education College, Shanghai, China
Xin Zhang
Faculty of Management, Macau University of Science and Technology, Macau, China
Abstract
The integration of artificial intelligence (AI) in the fashion and design industry has revolutionized product creation, including the realm of bags. This study investigates consumer acceptance of AI-designed bags across various categories, such as luxury, mass branded, and unbranded bags. Drawing from prior research, which highlights AI's ability to drive innovation in design [1] and the varying consumer responses to AI-designed products across categories [2], our research delves into the specific context of bags. We aim to discern how AI-designed bags, in comparison to those crafted by human designers, impact consumer favorability and purchase attitudes