Crescendo Of Creativity: The Impact Of Big Data On Innovation In The Music Industry
David James Smith
University of Leeds, Leeds LS2 3AR, United Kingdom
Sarah Elizabeth Brown
University of Leeds, Leeds LS2 3AR, United Kingdom
Abstract
The music industry has experienced a profound transformation with the integration of big data analysis and digital technologies. This essay explores the profound impact of big data analysis on the music industry, revolutionizing profit models, production methods, and marketing strategies. It delves into how big data enables companies to analyze user behavior, identify emerging artists, predict trends, and create targeted marketing campaigns. However, it also addresses potential concerns, including bias in promoting commercially successful artists and data privacy issues. Striking a balance between data-driven commercialism and artistic diversity remains crucial in this evolving landscape.